Getting more positive product feedback on Amazon is a challenge for a lot of sellers. It can be really hard to do the best you can in every aspect of your business, from sales and customer care to shipping and still get no feedback from customers.
As a rule of thumb, happy customers don't leave reviews because they expect things to go right. It's usually only when something goes wrong that customers want to warn everyone else by leaving negative feedback. This means that you have to work just a little bit harder to get that positive feedback, but it can be done.
This article will give you four tips on how to get more customer feedback on Amazon while still adhering to Amazon's policies.
One of the main rules you have to abide by is to communicate quickly. Answer questions and address concerns as soon as you can. By always responding to all customer communication quickly (preferably in under 2 hours), you can help turn potential complaints into glowing reviews. Without the advantage of talking to the buyer in person that the brick and mortar stores have, you have to let your online customer know that they matter in other ways.
By responding to them promptly, this lets the customer know that you hear them and that you care. Usually, just knowing that a seller is listening and is ready and willing to help is enough to turn negative or no feedback into positive feedback. You'd be surprised just how much positive feedback can come from customers who had issues with their purchase that were resolved in a timely manner. Upping your customer support is definitely the first step in getting more positive product feedback on Amazon.
An easy way to communicate with your customers is through packing slips. Just edit your packing slip information to include a customer service line with a short, concise sentence thanking them for their purchase and encouraging them to reach out if there is an issue. This not only shows the buyer that you are committed to providing excellent service, but also subtly provides an option to leave feedback. Some people think that asking for positive feedback is like a waitress asking for a tip, but that is not the case. There is nothing wrong with a friendly request for feedback.
Marketing Another way to get more feedback from your customers is to send an email with details similar to the packing slips and a link to send feedback. You can also add a subtle nudge to leave a review.
It is true that many buyers don't want to be inundated with requests for feedback from sellers. You don't have to send a lot of emails to accomplish this. Just one soon after the purchase and another one about a week after should be sufficient to increase the amount of positive feedback that you get from your customers.
How your customers feel about you is one of the major factors that can make or break your success on Amazon, therefore customer satisfaction should be your primary focus. Be totally honest in your product descriptions and make sure that they are enticing and set your products apart from the rest.
Ship things out exactly as specified, and make sure that you are following the right guidelines on how you should package items for shipment. Another important note is that if there is a problem with any part of your product or service, you should fix it immediately. Use any negative feedback as an opportunity to improve and serve your customers better. Make your customers feel like they are your top priority, and the rest will take care of itself.
Some people think that getting more positive product feedback is essentially a numbers game. Yes, if you sell more products the amount of positive feedback you get is likely to increase.
At the end of the day, if you're not doing a good job with your products and customers, the amount of negative feedback will also increase.