April 11, 2020
Amazon permits US sellers to enter the European market seamlessly. Let's go through how to become a seller on Amazon.co.uk (and all of Europe) from the US.
There are two options if you want to proceed to sell on Amazon.co.uk from the US:
Using your current LLC may be the simplest way to start your business on Amazon.co.uk. But there are two important considerations to make before you decide:
VAT registration as a Non-UK registered company:
Once you become an international seller, the law states that you are bound to pay and collect VAT if you have set up inventory or is sending it to the EU.
If at the moment you are not a registered business in the UK but wish to sell your goods on Amazon UK and other non-EU countries from the USA, you should proceed to obtain VAT registration. This registration would provide you with your EORI number. The EORI number would permit you to land and sell your products within the UK and surrounding EU nations.
Once you make a sale, you must collect and then pay the VAT amount to the HRMC. This means you must include an additional 20% to your selling price. In order to simplify the complicated process, there is a Flat rate VAT.
Setting up a UK LTD company to being your trading on Amazon UK/EU would confer you with two benefits:
After submitting the registration, head to www.gov.uk and obtain your unique VAT number.
Upon successful completion of the UK VAT registration, your certificate of registration should come within 14 days.
Once you obtain your VAT registration certificate number, you have the option to apply for a seller central account in any marketplace of your preference. This would be different from your Amazon.com seller account.
In order to obtain a UK seller central account, you require the following information:
Upon the arrival of your inventory to Amazon’s FBA warehouse in Europe, you have two options to proceed with fulfillment, it could be either European Fulfillment Network (EFN) or Multi-Country Inventory.
After opening your Amazon UK seller central account, you will be able to ship to any country in Europe!